Use cases

Understand what happened at every sales outcome.

TellPenny gives buyers a respectful, low pressure way to share where an evaluation stands, why they chose another direction, or what influenced a successful purchase.

Use it to resolve quiet opportunities, improve closed lost insight, and learn what your team should repeat after a win.

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Brightwell SystemsBuyer: Cedar Valley Health
Quiet deal
Status confirmed

Still active

Waiting on internal approval

Closed lost
Reason understood

Another solution selected

Implementation appeared easier

Closed won
Winning factors identified

Strong product fit

Confidence in the implementation team

Illustrative example using fictional companies.

One clear view

See the complete story behind your sales outcomes.

Quiet deal updates, closed lost reasons, and closed won feedback should not live in separate surveys, inboxes, or spreadsheets.

TellPenny gives the organization one consistent way to collect buyer verified responses and identify patterns across the full sales process.

app.tellpenny.com/insights
Illustrative example
Quiet opportunities resolved
82
Recoverable opportunities identified
19
Buyers open to reconnecting
27
Most common loss reason
Competitor selected
Most common winning factor
Product fit
Theme in both wins and losses
Implementation effort
Quiet deals
Still active19
Delayed14
Reconnect later11
Closed24
Closed lost
Competitor selected31
Product fit15
Budget or price24
Timing12
Implementation concerns9
No decision7
Closed won
Product fit28
Confidence in the team22
Ease of implementation17
Business value15
Integration11
Commercial terms8

Compare

Which request to send, and when.

Customer goes quiet

When to send it
After direct follow up is no longer producing an update
What the buyer shares
Where the evaluation currently stands
What the seller learns
Whether to continue, reconnect, or close the opportunity
Primary value
Resolve uncertainty

Closed lost

When to send it
After the company is not selected or the project ends
What the buyer shares
What influenced the decision
What the seller learns
Why the deal was lost and what could improve
Primary value
Learn from losses

Closed won

When to send it
After the agreement is complete
What the buyer shares
What mattered most and what nearly stopped the purchase
What the seller learns
Why the company won and what should be repeated
Primary value
Repeat what works

Focused by design

Different questions.
The same respectful experience.

Each TellPenny use case begins with one simple response. The buyer can provide an answer without writing an email, creating an account, or committing to a long survey.

When deeper context would be useful, Penny can ask a few short, optional follow up questions based on what the buyer has already shared.

  • No buyer login
  • No written email required
  • Optional Penny conversation
  • Clear requesting company
  • Buyer controls how much they share
  • Responses delivered to the appropriate seller

Start learning from every sales outcome.

Resolve quiet deals, understand why you lose, and identify what helps you win.

30 day free trial · No credit card required