Why TellPenny
Silence is not an outcome.
It is missing information.
When an evaluation becomes quiet, both sides can be left without a clear way to close the loop. TellPenny gives buyers a respectful, low pressure way to share where things stand, and gives sales teams buyer verified information they can use to focus, improve, and make better decisions.
30 day free trial · No credit card required
Harborline Systems would like to close the loop
Harborline Systems asked TellPenny to confirm the current status of Westbridge Technologies’s evaluation.
Which option best describes the current situation?
- The evaluation is still active
- The project was postponed because priorities changed
- Budget or resources prevented us from moving forward
- Another vendor was selected
- The project was cancelled
Your selection is shared with Harborline Systems. No account or written reply is needed.
Why Penny works
An AI conversation can feel easier than another sales conversation.
Penny is clearly identified as an AI follow up agent. She asks questions to understand the decision, not to persuade the buyer to change it.
Some buyers may feel more comfortable sharing with Penny because the interaction does not feel like another direct sales conversation.
No decision to defend
Penny is there to understand the answer, not challenge it.
No sales conversation to restart
Responding does not automatically create another meeting or objection-handling exchange.
Questions adapt in real time
Penny asks the right next question based on what the buyer has already shared.
The goal is not to pressure the buyer into saying more. It is to make sharing useful context feel safer and easier.
Thanks for confirming. Can I ask what made the other vendor the stronger fit?
Their reporting was ready out of the box.
Was pricing a factor at all, or mainly the reporting gap?
Mainly reporting. Pricing was close enough.
Is there anything we could have done differently in our demo?
A live integration example would have helped.
The cost of uncertainty
A quiet deal creates more than uncertainty.
When a buyer does not provide a final update, the seller often keeps the opportunity open and continues following up because they do not know whether the evaluation is still active. That uncertainty affects the seller’s time, pipeline accuracy, closed lost reporting, and ability to learn from the outcome.
Sellers keep chasing inactive deals
Time spent following up on an opportunity that is already over is time taken away from buyers and deals that are still moving forward.
Pipelines become less reliable
An opportunity may remain open because no one received a definitive answer, not because the buyer is still actively evaluating.
Went quiet becomes the loss reason
Silence explains how communication ended. It does not explain why the evaluation stopped or what influenced the buyer’s decision.
The same issues repeat
Without buyer feedback, teams cannot see whether they are repeatedly losing because of price, product fit, competition, implementation, timing, or the buying experience.
Why TellPenny works
The buyer may not be avoiding the question. They may be avoiding the conversation.
Replying directly to a salesperson can feel like reopening the sales process. The buyer may expect another meeting request, an attempt to overcome the objection, or a series of follow up questions. Even a polite response can feel as though it requires an explanation.
TellPenny changes the interaction by making the response smaller, clearer, and easier to complete.
Another direct follow up
- Requires the buyer to write a response
- Comes directly from the salesperson
- May feel like the conversation is restarting
- Can create pressure to explain or defend the decision
- Competes with everything else in the buyer’s inbox
A TellPenny request
- One clear selection
- No written email required
- No buyer account or login
- The requesting company is clearly identified
- The buyer controls how much they share
- The response can be completed in seconds
TellPenny does not guarantee that every buyer will respond. It removes many of the reasons that make responding feel uncomfortable or time consuming.
The buyer experience
A smaller ask is easier to answer.
TellPenny is designed around the buyer’s experience, not only the seller’s need for information.
Nothing to write
The buyer selects the option that best reflects the situation. No carefully worded rejection email is required.
No login or account
The response experience opens immediately and does not require another registration process.
Less sales pressure
The buyer can provide an update without feeling as though they are beginning another direct sales conversation.
The buyer stays in control
The buyer can confirm or change the response, indicate whether future contact is welcome, leave an optional comment, continue with Penny, or end the interaction.
Brightwell Systems asked TellPenny to confirm where the evaluation stands.
Selected response
Is future contact welcome?
Add an optional comment
From uncertainty to action
Not every quiet deal is over.
A buyer response can reveal that an opportunity is still active, delayed, paused, closed, or open to future contact. That allows the seller to make a more informed decision instead of relying on assumptions.
Focus on active opportunities
Stop spending time on deals that are definitively over and redirect attention to opportunities that can still move forward.
Recover opportunities that were closed too early
Some buyers who appear unresponsive may still be evaluating, waiting for approval, or managing an unrelated internal delay.
Reconnect at a better time
When the buyer welcomes future contact, TellPenny preserves the timing and context required for a more relevant follow up.
Close the opportunity with confidence
A buyer verified answer is more useful than leaving the deal open indefinitely or recording an unknown outcome.
- Still activeEvaluation continuing
- Delayed or pausedRevisit next cycle
- Closed lostAnother solution selected
- Reconnect laterContact welcome in 6 months
- No further contactRequest closed
Buyer verified insight
Closed lost data should help you win the next deal.
A CRM may record that an opportunity was lost. TellPenny helps uncover what influenced the buyer’s decision.
Initial response
Another solution was selected.
What Penny helped uncover
The competing solution appeared easier to implement and already connected with the buyer’s existing systems.
The initial response tells the seller what happened. Penny’s optional follow up conversation can provide the context behind the answer.
Patterns TellPenny can identify
Meet Penny
The first response tells you what happened. Penny helps uncover why.
After the buyer’s primary response is recorded, they can optionally continue with Penny, TellPenny’s AI follow up assistant. Penny asks a few short questions based on what the buyer has already shared.
Thanks, that helps. What mattered most when the other solution was selected?
- It was easier to implement
- It had capabilities we needed
- It integrated better with our current systems
- The commercial terms worked better
- Another reason
Was this the only factor, or were there other concerns?
- This was the primary factor
- There were other concerns
- Prefer not to say
Focused by design
TellPenny does one job: help you understand what happened.
TellPenny is not a CRM, email sequencer, sales engagement platform, or general purpose survey builder. It gives buyers a respectful way to share where an evaluation stands, helps sellers close the loop, and turns buyer responses into information the company can use.
Stop guessing.
Learn from the answer.
Improve the next deal.
Replace uncertainty with a clear answer.
Give buyers an easier way to respond and give your team information it can use.
30 day free trial · No credit card required